About

Shane Solberg

Founder, Solberg Advisory — Executive advisor to PE investors, CEOs, and founders building organizations that perform, scale, and transfer.

Background

An operator's perspective on organizational effectiveness

Shane Solberg has spent more than two decades building, transforming, and leading organizations through some of the most demanding conditions in business — rapid growth, PE ownership, acquisition integration, and exit.

He founded Solberg Advisory to bring that operating experience directly to the leaders and investors who need it most. The advisory work is grounded in what actually drives organizational performance: the right people in the right roles, clear accountability, disciplined execution, and leadership teams that are built to outlast any single individual.

His clients include PE-backed companies, founder-led businesses, and executive teams navigating the moments that define their organizations — investment, acquisition, integration, and transition.

Shane Solberg, Founder of Solberg Advisory
Track Record

Where the experience comes from

Current

Solberg Advisory

Founder & Managing Principal

Advising CEOs, founders, executive teams, and PE investors on leadership effectiveness, organizational alignment, and talent priorities — partnering closely with senior leaders to evaluate opportunities, build capability, and drive performance.

  • Develop KPI frameworks, operating cadences, and executive reporting processes
  • Partner with PE ownership to assess organizational gaps and align leadership priorities
  • Advise on leadership assessment, organizational readiness, and post-close talent strategy
  • Prepare organizations exceeding $200M in revenue for investment, acquisition, and leadership transition
Prior

Finlays

Chief Operating Officer

Joined as COO with a defined mandate to partner with executive leadership, assess organizational gaps, align strategy, and position the business for acquisition.

  • Led operational diligence and integration planning supporting acquisition strategy and organizational readiness
  • Consolidated operations and supply chain infrastructure, reducing COGS by $15M and accelerating business performance
Prior

Lyons Magnus

Chief Operating Officer

Led large-scale business transformation supporting rapid growth, EBITDA expansion, and successful exit to Schreiber Foods.

  • Executed a three-year growth strategy that expanded production from 45M to 130M+ annualized units
  • Partnered with executive leadership on budgeting, forecasting, capital allocation, and EBITDA improvement — supporting a successful PE exit
Prior

Kerry Group

Senior Operations Leader

  • Directed integration of a $360M acquisition, aligning leadership teams, operating models, and organizational priorities across multiple sites
  • Executed a capital investment strategy that delivered $18M annual savings through manufacturing insourcing and operational efficiency
Prior

Annie's Homegrown (General Mills)

Operations Leader

  • Led manufacturing and supply chain across 18 co-manufacturers and 2 DCs, supporting 350+ SKUs across retail and club channels
  • Guided launch of new product platforms in partnership with brand and commercial teams, accelerating growth ahead of General Mills acquisition
Education & Credentials

Background

MBA, Operations
University of Phoenix
B.S. Mechanical Engineering
New Mexico State University
U.S. Army — Honor Graduate
Chemical & Biological Protection Specialist
What Makes This Different

Experience, not frameworks

Solberg Advisory is not a big firm with junior consultants and pre-packaged methodology. Every engagement is led personally by Shane — bringing two decades of operating experience, pattern recognition across PE-backed businesses, and a direct, practical approach to organizational problem-solving.

The goal is never a report. The goal is a stronger organization — one that can execute, scale, and transfer without losing what made it valuable in the first place.

Work With Us

Let's see if we're a fit.

A 30-minute conversation is usually all it takes to know.

Schedule a Call